English
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About The Book
Description
Author
Seminar paper from the year 2005 in the subject Business economics - Customer Relationship Management CRM grade: A University of Teesside (Teesside Business School) course: Customer Relationship Management language: English abstract: To analyse the consumer behaviour presents an important criteria to be successful in the airline industry. This text gives answers to most relevant questions regarding consumer behaviour using Air Lingus as an example. Finally it includes a plan to implement a relationship marketing programme.
Piracy-free
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Delivery Options
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*COD & Shipping Charges may apply on certain items.
Review final details at checkout.
Details
ISBN 13
9783640914487
Publication Date
-02-12-2011
Pages
-20
Weight
-39 grams
Dimensions
-148x210x2.45 mm
