CUSTOMER RELATIONSHIP MARKETING OF BREWERIES

Beer being a commodity of compulsory for certain places in line with the culture of festive party moods have been tremendously increasing and the consumption is being encouraged by different communities. Having relationship marketing strategies been much associated with service sector the result oriented trials have been made by other sectors also and a considerable success with respect to the sales increase and loyalty development. Relationship Marketing In Brewery has been studied in this book in the perspective of Ethiopian market.