Customer Satisfaction and Sustainability Initiatives in the Fourth Industrial Revolution

A well-planned marketing orientation strategy that keeps customers informed is the first step to building a long-term relationship with customers and providing them with appropriate incentives. The difficulty with providing a winning strategy in a highly competitive market however stems from responding to the specific needs of the customers. Customer Satisfaction and Sustainability Initiatives in the Fourth Industrial Revolution is an essential reference source that links together three highly relevant topics in the business of modern economy-innovation customer satisfaction and sustainability-and analyzes their synergies. Featuring research on topics such as e-business global business and sustainable innovation this book is ideally designed for business consultants managers customer service representatives entrepreneurs academicians researchers and students seeking coverage on directing sustainable companies.