<b>?? ABOUT THE BOOK</b><br><br><em>Customer Service in Banks</em> offers a comprehensive exploration of how exceptional customer service drives the modern banking experience. In an era shaped by ? digital transformation intense competition and rising customer expectations this book blends:<ul><li>?? Theoretical insights</li><li>?? Real-world case studies</li><li>??? Practical tools for front-line banking professionals</li></ul>Its objective: to help banking professionals enhance service quality improve customer satisfaction and support sustainable business success. <br><br><b>?? CONTENT STRUCTURE:</b><br>This book is structured into five key modules:<ul><li>?? Module A: Overview of Banking as a Service Proposition</li><li>?? Module B: Customer Service as a Business Strategy</li><li>?? Module C: Behavioural Aspects of Customer Service</li><li>?? Module D: Legal and Regulatory Guidelines on Customer Service</li><li>?? Module E: Ethics in Customer Service</li></ul><b>?? Ideal for:</b> Bankers financial service professionals educators and learners aiming to master customer-centric strategies in banking.<br><br><b>? A must-have guide for every forward-thinking banking professional.</b>
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