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About The Book
Description
Author
Modern business has changed forever becoming more customer-centric and we need clear road-maps to navigate this world. Customer experience-or CX-is every interaction a customer has with your business. It's neither the product nor the service-it's a combination of both.. Murali Balaraman has over twenty-five years of experience in multiple roles as a banker as part of the IT industry and as a management consultant and adviser interacting with global leadership across five continents. Customer to