Customers Inside Customers Outside

Over the past several years leading companies haveentered a period of major marketing and operationaladjustment and convergence or intersection. It's areaction to a critical fact of life: Customers-not organizations-now control the decision-making dynamicsand how organizations are perceived. We arewitnessing significant multichannel media application(and resultant omnichannel access by consumers)along with more effective and pervasive customerdata gathering analysis and modeling.If you're observing these major shifts in your ownorganization you'll need this book. Inside you'lllearn how to build proactive customer communicationimprove relationships drive positive brandperception optimize channel selection and messagepersonalization and enhance employee-related factors(hiring training reward recognition) all leadingto superior customer experience and a customercentricculture. In addition the author has incorporatedcontent on Big Data generation and analyticswhich you'll master while scoring a direct hit to themoving target-your continuously changing and increasinglyindependent customer base.