Customers Know You Suck: Actionable CX Strategies to Better Understand Attract and Retain Customers

Customers Know You Suck is the how-to manual for customer-centric product-market fit. Its highly actionable models maps and processes empower everyone to improve the Customer Experience (CX). Learn how to investigate diagnose and act on whats blocking teams. Gather the evidence and data that better inform decisions leading to increased satisfaction conversion and loyalty. Use our governance model for implementing and monitoring the progress success and failure of internal process changes and experiments.Weve all been in that meeting: something we thought users would want or do didnt happen as expected. How did we get that wrong and how do we keep that from happening again? Too often product and service decisions are not guided by customer intelligence data. Where we lack knowledge we work from guesses and assumptions introducing or increasing risk.Customers expect high quality and value from every interaction with your company. People notice when we dont meet their quality standards. Our reviews stock price support tickets and customer attrition clearly show that what we thought was good enough isnt. If you lose potential or current customers in one channel youve probably lost them in every channel.But transforming toward customer-centricity strengthens customer relationships and increases revenue. Save money reduce risk work more efficiently and improve culture while increasing customer satisfaction and loyalty.-----Who should read this book? Managers leaders and execs. Strategists and analysts. Product Marketing Support Engineering Data CX UX and everybody else. This book is about creating change. Where you dont have that authority please bring ideas to those above you in your org.-----Every chapter in Customers Know You Suck has something that makes me think If only that annoying person in my company understood this. The book contains a lot of principles and practical advice and can be easily skimmed if you need to go deeper into one of the topics. Its a manual and I mean this in a very positive way: its deep its comprehensive and its chunked in a way that allows me to find the answer to a specific question the moment I need it. There are a lot of short paragraphs with precise titles boxes with specific examples and separate chapters for interviews. Its super helpful and easy to find topics I want to explore. - Ilaria Fioravanti UX Designer-----Advice from authors speakers trainers big consulting companies webinars and white papers is often high-level. You might hear the following and still have no idea what to do: * Deliver innovative products and services.* Be product-led use product discovery techniques and validate ideas for product-market fit.* Be Agile and Lean. Increase efficiency and velocity.* Value privacy safety ethics diversity inclusion and accessibility.* Aim for continuous discovery continuous delivery continuous improvement and continuous learning.* Convince the execs and get buy-in.* Create positive customer and employee experiences.* Lead with empathy and create empathy* Talk to customers listen to them and walk in their shoes.* Design a customer journey map.* Experiment innovate and disrupt* Use NPS measure customer satisfaction and do whatever it takes to lift those scores.* Run some surveys A/B tests talk to a few customers and find out what they need.* Pursue customer feedback.* Brainstorm using workshops design thinking design sprints Lean UX and LEGO.This book takes a critical thinking look at the above advice and guides readers to action.