Cyber Consumer Law and Unfair Trading Practices

Of great interest to practitioners, policymakers and academics - as well as to consumers and traders in general - this timely work addresses all important legal and practical issues that arise in connection with online trading. This important work outlines the existing legislation and legal jurisprudence in the EU and the US and exposes the potential for unfair commercial practices to arise from online contracts, electronic agents, disclosure of information, online advertising and online dispute resolution in cross-border transactions. The continuing prevalence of unfair commercial practices will ensure this book remains in great demand. Contents: Preface, Ian Walden; Infrastructure of the electronic marketplace; Electronic market failures and consumer confidence; Standardization of online contracts; Electronic agents; Online dispute resolution; Disclosure of online information: from the asymmetry of information to the 'dominance of technological information'; Online misleading advertising; Fair trading legal models in commercial practices: from a national or community principle to an international model; Fair trading principle - the starting point for online consumer law in Europe?; General conclusion; References; Index.