Dark Side of Social Media

The Dark Side of Social Media takes a consumer psychology perspective to online consumer behavior in the context of social media focusing on concerns for consumers organizations and brands. Using the concepts of digital drama and digital over-engagement established as well as emerging scholars in marketing advertising and communications present research on some unintended consequences of social media including body shaming online fraud cyberbullying online brand protests social media addiction privacy and revenge pornography. It is a must-read for scholars practitioners and students interested in consumer psychology consumer behavior social media advertising marketing sociology science and technology management public relations and communication.