<p><em>The Darker Side of Social Media: Consumer Psychology and Mental Health</em> takes a research-based scientific approach to examining problematic issues and outcomes that are related to social media use by consumers. Now in its second edition it relies on psychological theories to help explain or predict problematic online behavior within the social media landscape through the lens of mental health.</p><p>With an aim to provide solutions the authors spotlight the key issues affecting consumer well-being and mental health due to the omnipresence and overuse of social media. The book dissects the unintended consequences of too much social media use specifying key problems like disconnection anxiety eating disorders online fraud cyberbullying the dark web addiction depression self-discrepancies and serious privacy concerns (especially impacting children or young people). The book grapples with mental health disorders such as anxiety depression self-harm and eating disorders that can be intensified by or correlated with too much social media use. The authors meticulously review the various facets of the darker side of online presence and propose actionable solutions for each of the problems stated providing scholars with a conceptual model with propositions for continued research.</p><p>This international exploration of social media is a must-read for students of marketing advertising and public relations as well as scholars/managers of business marketing psychology communication management and sociology. It will also be of interest to social media users those navigating new media platforms parents policymakers and practitioners.</p>
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