Darwin's Medicine

<p><em>Darwin’s Medicine</em> is the sequel to Brian D. Smith’s influential and critically acclaimed<em> Future of Pharma</em> (Gower 2011). Whereas the earlier book predicted the evolution of the pharmaceutical market and the business models of pharmaceutical companies <em>Darwin’s Medicine</em> goes much deeper into the drivers of industry change and how leading pharmaceutical and medical technology companies are adapting their strategies structures and capabilities in practice. </p><p>Through the lens of evolutionary science Professor Smith explores the speciation of new business models in the Life Sciences Industry. This sophisticated and highly original approach offers insights into: </p><ul> <li>The mechanisms of evolution in this exceptional industry;</li> <li>The six great technological and social shifts that are shaping its landscape;</li> <li>The emergence of 26 distinct new business models; and</li> <li>The lessons that enable firms to direct and accelerate their own evolution.</li> </ul><p>These insights map out the industry’s complex changing landscape and provide an invaluable guide to those firms seeking to survive and thrive in this dynamic market. </p><p>The book is essential reading for anyone working in or studying the pharmaceutical medical technology and related sectors. It provides a unique and novel way of making sense of the transformation we can see going on around us and a practical focused approach to managing a firm’s evolutionary trajectory.<em> </em></p>