Data Base Marketing through logical modeling

The Data Base Marketing (DBM) within an organization determines how the strategic information from the marketing area is viewed at various levels of the company. Created in a centralized and secure manner a DBM allows a single and consistent view of information and performance indicators. In the same amplitude and no less important we have the analysis of human behavior and perception as a point of balance and survival of the consumer market. Because it is one of the pillars that drive and ensure economic stability it has been gaining notoriety respect and new concepts in dealing with the issue of satisfaction. Aiming to speed up and facilitate the development of a DBM within a company this book proposes to create a dimensional logic model that descriptively represents the model needed to answer key questions asked by organizations for a successful action plan.