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About The Book
Description
Author
This study presents a comprehensive model of data-driven marketing tailored to the grocery sector identifying 13 key components through a systematic literature review. Emphasising customer segmentation personalisation and predictive analytics the model demonstrates how data can enhance sales and loyalty. The findings offer a strategic framework for retailers seeking to leverage data effectively in a competitive market.
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Details
ISBN 13
9786207810864
Publication Date
-24-07-2025
Pages
-52
Weight
-85 grams
Dimensions
-152x229x3.16 mm
