Data in Digital Advertising


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About The Book

this book is your ultimate guide to advertising data landscape. It covers everything from basic concepts all the way to developing a successful data strategy. You will learn where advertising data comes from and how it flows around the ecosystem. It will help you understand what data is available for targeting from third-party vendors, as well as stand alone advertising platforms, such as face book, Google, or Amazon. Data management platforms (dmps) are explored in depth, with detailed profiles
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Details

ISBN 13
:
9788090713802
Publication Date
:
15-03-2018
Pages
:
188
Weight
:
193 grams
Dimensions
:
129x198x10.26 mm
Publisher
downArrow

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