<p>Business is the act of doing something productive to serve someone’s<br/>needs and thus earn a living and make the world a better place. Business<br/>activities are recorded on paper or using electronic media and then these<br/>records become data. There is more data from customers’ responses and<br/>on the industry as a whole. All this data can be analyzed and mined using<br/>special tools and techniques to generate patterns and intelligence which<br/>reflect how the business is functioning. These ideas can then be fed back<br/>into the business so that it can evolve to become more effective and efficient<br/>in serving customer needs. </p>
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