Data Storytelling with Google Looker Studio

Apply data storytelling concepts and analytical thinking to create dashboards and reports in Google Data Studio to aid data-driven decision making. Key Features * Gain an understanding of data visualization principles and learn how to apply them effectively * Master the concepts and features of Data Studio to create powerful data stories * Understand the end-to-end process of building dashboards with the help of practical examples Book Description Organizations and individuals are increasingly relying on data to make important decisions. Presenting data visually makes it easier to interpret and analyze. Google Data Studio is an easy-to-use and collaborative tool that helps you explore your data and transform it into beautiful visualizations. With Data Studio you can build and share dashboards that help monitor key performance indicators identify patterns and generate insights that ultimately drive decisions and actions. Data Storytelling with Google Data Studio begins with laying out the foundational design principles and guidelines that are essential to creating accurate effective and compelling data visualizations. It then delves into features and capabilities of Data Studio – from basic to advanced – and showcases their application with examples. The book then takes you through the process of building dashboards with a structured three-stage process called the 3-D approach using real-world examples. The approach involves determining the objectives and needs of the dashboard designing its key components and layout and developing each element of the dashboard. These examples take you through the thought process of various design and implementation considerations. What you will learn * Understand what data storytelling means and its various forms * Learn the 3-D approach to building dashboards: Determine Design and Develop * Test common data visualization pitfalls and learn how to mitigate them * Get started with and use Data Studio to explore and visualize data * Explore the advanced features of Data Studio with examples * Learn step-by-step process of the 3-D approach with practical examples * Measure and monitor the usage patterns of your Data Studio reports Who This Book Is For If you are a beginner or an aspiring data analyst looking to understand the core concepts of data visualization and want to use Google Data Studio for creating effective dashboards this book is for you. No specific prior knowledge is required to benefit from this book. More experienced data analysts and business intelligence developers also can find this book useful as a detailed guide to using Data Studio as well as a refresher of the core dashboarding concepts.