<p>As the first comprehensive attempt to analyze the wave of de-convergence of the global media system in the context of globalization this book makes sense of those transitions by looking at global trends and how global media firms have changed and developed their business paradigm from convergence to de-convergence. Jin traces the complex relationship between media industries culture and globalization by exploring it in a transitional yet contextually grounded framework employing a political economic analysis integrating empirical data analysis.</p>
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