Dear Mr. Incognito

What would you do if you were a 40-something corporate guy who got inadvertently included in the mailing list of nine women? Would you junk the mails ignore the constant notifications or send a curt reply? OR Would you heed their kitchenomics to change your products’ packaging understand the dynamics of a lipstick purchase to manage your factories better and draw from life lessons that would impress the MD? As the worlds of business and domesticity collide Jayam realises that there are a lot more commonalities with the Wander Women than just a mistaken email ID.