Deciphering a Global Industry

The book examines the formation and transformation of the Chinese exportledfootwear industry from a political-economic perspective. In particular itexplains why Taiwanese businessmen succeeded in developing the industrywhile Nike the largest shoe producer in the word failed. Several theories areexplored rooted in neoclassical economic new institutional economics newinstitutional sociology and new economic sociology to explain why theTaiwanese but not Nike succeeded in China. But these explanatory modelsare all found wanting. Instead the thesis demonstrates that a model ofmarkets as politics and fields one that emphasizes the role of power bestaccounts for the origin evolution and transformation of the Chinese exportledfootwear industry. A stable status hierarchy comprised of Taiwanesefootwear producers local officials and migrant laborers created a businessenvironment that solved uncertainties embedded in the Chinese economictransition. The Taiwanese producers and local officials were less powerfulthan large firms and the state despite being deeply involved in the Chineseeconomic miracle but by developing alliances with local political officialsTaiwanese business with local political support transformed China into theleading footwear producer in the world. However tensions rooted in theChinese economy polity and society are shown to make the future of thecountry's domination of global production uncertain. The book is addressedto scholars and students in Sociology Politics and Economics. It is alsodirected towards managers who are interested in investing in China.Susan Eckstein (Boston University) said: There is no business like shoebusiness and Chih-Peng Cheng most informatively explains why. Hefascinatingly details how the shoe industry goes global and how and why theTaiwanese dominate it first in their own country but more recently in China.Nike had much to learn from them.