<p><strong style=color: rgb(51 51 51);>What if selling meant doing the best thing for your prospects--every time?</strong></p><p><span style=color: rgb(51 51 51);>Straight from the work of two expert sales consultants comes decision intelligence a genuinely customer-centric approach that turns traditional selling on its head. Ready for bigger deals flowing pipelines and higher closing rates?</span></p><p><span style=color: rgb(51 51 51);>This book is for sales professionals who are tired of the sales target treadmill and disillusioned with the old manipulative ways of selling. Learning to sell in a new way however requires strength stronger than the hardened habits routines and mindsets that resist change.</span></p><p><strong style=color: rgb(51 51 51);>This requires a transformative approach--a wholesale shift in the way your people think about selling and the way they actually do it.</strong></p><p><span style=color: rgb(51 51 51);>This genius approach applies the insights of transformative science to expose a root problem in sales: the conviction held by salespeople and clients alike that selling is fundamentally a process of pitching persuading and pressuring people to buy. This single conviction initiates a downward spiral that leads to systems of thought and behavior that become dysfunctional and self-limiting for everyone involved.</span></p><p><strong style=color: rgb(51 51 51);>Using real stories from over a decade of field work</strong><span style=color: rgb(51 51 51);> the authors put you right into the training room to break through those calcified perspectives in favor of a better way. Follow in the footsteps of thousands of salespeople and executives as you learn to transform your team and develop a consistent selling system.</span></p><p><strong style=color: rgb(51 51 51);>Get to the heart of client-driven sales with an exploration of:</strong></p><p><span style=color: rgb(51 51 51);>*Educating your clients to help them make the right purchasing decision</span></p><p><span style=color: rgb(51 51 51);>*Aiming your brain to focus on the why behind your selling</span></p><p><span style=color: rgb(51 51 51);>*Mastering your attitude to bring out your best</span></p><p><span style=color: rgb(51 51 51);>*Generating compelling conversations that lead to real action</span></p><p><span style=color: rgb(51 51 51);>*Building your sales team into high performers with an effective selling system</span></p><p><br></p><p><br></p><p><strong style=color: rgb(51 51 51);>No hype or hyperbole</strong><span style=color: rgb(51 51 51);>--just actionable insight from two seasoned executives who believe that selling is the heartbeat of business and who know that how a company sells will determine its ultimate value to the clients it serves. This is a practical and enjoyable read with ideas that are both fresh and timeless.</span></p><p><strong style=color: rgb(51 51 51);>Thought-provoking and even eye-popping at times it will make you proud to be called a salesperson again.</strong></p>
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