Decision making

Companies must be able to generate competitive advantages that allow them to make a difference with respect to their competitors something that all competitors have is no longer a competitive advantage it is a condition to be in business. The success of an organization is measured by the level of fulfillment of its objectives and goals a company can have for example a profit of $500000 and not understand how its product portfolio and/or its market works. Failure to analyze how it has achieved profit can certainly lead to it being seen as something desperate to be achieved rather than a consequence of its strategies. The company must avoid jeopardizing the achievement of three basic strategic objectives: to grow to survive and to be profitable.