Decoding Consumer Behaviour: Insights Trends and Applications : Understanding the Dynamics of Modern Consumer Choices

<p>In an era marked by rapid technological change globalization and evolving consumer expectations understanding the behaviour of consumers has become more complex &mdash; yet more essential &mdash; than ever before. The way people shop interact with brands process information and make purchasing decisions has undergone a seismic shift. It is in this context that this book Decoding Consumer Behaviour: Insights Trends and Applications takes form.</p><p>The objective of this book is to provide students scholars marketers and professionals with a comprehensive and contemporary understanding of the psychological social economic and technological forces that influence modern consumer choices. By blending classical theories with modern-day applications this book bridges the gap between academic knowledge and practical market insights.</p><p>The chapters within explore a wide spectrum of topics &mdash; from traditional consumer decision-making processes to emerging trends like digital consumerism influencer culture neuromarketing and sustainable consumption. Special emphasis has been given to the Indian market while drawing comparisons with global practices to give readers a well-rounded perspective.</p><p>Each chapter is supported with real-world case studies current examples and data-driven insights to help the reader connect theory to practice.&nbsp;</p>