Decoding Innovation

The first 20 years of 21st century has seen many Billion US Dollar companies springing up even as a number of large organisations succumbed to the breath-taking disruption unleashed by innovative organisations hitherto unknown anytime before in the previous century. However large organisations like Apple Samsung Microsoft Alibaba Alphabet Cisco Tesla and the like successfully continued to ride the curve of stupendous growth through excellence in Innovation and Marketing practices. Business Model innovation continues to be the buzzword and new theories are evolving taking flight from the successful models that leverage the ‘Platform thinking’ approach and the ‘Network effect’. In this book we take a close look at the different models of ‘Innovation’ and some of the formulae of success that are behind the breath-taking growth of successful start-ups. We expect this to serve as a thought-provoking account for the new age marketers and entrepreneurs who can then script their own road to success even as they ride unchartered territories with a grounding in the lessons learnt from the successes and failures of the past.