Decoding Luxe

Decoding Luxe explores various facets of luxury brands taking a strategic behavioural historical experiential demographical psychological dynamic mechanical and philosophical look at what constitutes luxe or dazzle. This book is a bible for all stakeholders of luxury brands ? owner custodian retailer connoisseur as well as student ? helping them understand and formulate with a historical perspective an effective strategy for conceiving positioning placing promoting and pricing these luxury products. It is all about finding the magic potion for a brand?s success with luxe in India who always look for value-for-money or valuefor- label.