DECODING M.E.D.I.A is a compilation of some lectures delivered at mass communication institutes and university in Dubai U.A.E. for the Young beginners looking out for Media knowledge and for those working professionals who wanted to enter Media industry as a Journalist or as an Ad Man but do not know how to go about it. This book offers “Experiential Learnings” straight from the Media industry expert for all those with a creative bent of mind and will give a clear insight of how the communicatio