DECODING THE MEDIA-SOCIETY NEXUS

The book examines the intricate and symbiotic relationship between media and society emphasizing their mutual dependence and influence. This book showcases how media serves as a vital conduit for information education and entertainment thereby playing a crucial role in shaping public opinion and democratic processes. Conversely society provides the cultural context and ethical framework within which media operates influencing content creation and dissemination. The study employs a case study approach focusing on Nigeria to illustrate these dynamics highlighting the ways in which media not only reflects societal values but also actively participates in the socialization process. By analyzing various forms of media-traditional digital and social-the study reveals how these platforms impact social behavior cultural identity and political engagement. Ultimately this research underscores the necessity of understanding the media-society nexus to foster informed citizenship and promote social cohesion in an increasingly interconnected world.