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About The Book
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Seminar paper from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing grade: 17 University of applied sciences Cologne course: Marketing language: English abstract: The scientific assignment consists of a market analysis and the market definition for the Porsche 911 in the German market from a marketing perspective.It includes internal and external aspects which are crucial for a successful marketing strategy. The analysis covers a general overview of the co