DefrICtion: Unleashing Your Enterprise to Create Value from Change (Fruition)
English


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About The Book

Michael is CEO of a $64 billion global corporation driving a strategy founded on productivity and growth. Despite having best practices in place spearheaded by Finance hes convinced that many of the companys investments in change are still not delivering the most value they can or even the value they promised. Late one night while reading a hard-to-believe Business Case for an IT transformation he makes it his business to find out why. With the help of his inner-circle of trusted executives and managers and the serendipitous appearance of a friend-of-a-friend Michael discovers whats been missing all along in the Boardroom the businesses and the company culture. He is faced with deciding what its worth to sort things out once and for all with a strategy that combines Enterprise Architecture with Investing in Change. In this conclusion to the trilogy that began with FruITion and continued with RecrEation Michael finds that the consequences for everyone are part cultural part structural and part operational. They mean challenging some of the orthodoxies that were supposed to solve the problem but have made things worse instead. What will he choose to do?
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