What makes a demagogue? A much more friendly touch or more importantly a perception of a friendly touch than has previously been explored. <i>Demagogues Power and Friendship in Classical Athens</i> examines the ways in which a demagogic leadership style based on personal connection became ingrained in this period drawing on close study of several genres of literature of the late 5th and early-to-mid 4th centuries BCE. Such connection was particularly effective with lower classes of Athenians who had been accustomed to being excluded from politicians' friendship-based approaches to coalition-building. <br/> <br/>Comedies of Aristophanes (particularly<i> Knights)</i> tragedies of Euripides (particularly <i>Iphigenia in Aulis</i>) and historical biographies of Xenophon (particularly <i>Anabasis</i> and <i>Cyropaedia</i>) depict demagogues or characters exhibiting demagogic characteristics using a style of outreach to members of neglected classes that involved provoking feelings of friendship with individuals in these classes whether the demagogues and individual supporters actually interacted closely or not. These leaders employed techniques such as propinquity homophily and transitivity that both contemporary sociologists (and in some cases Aristotle) recognize as effective for such purposes. Particular attention is paid to discrepancies in Aristophanes' <i>Knights</i> between how the demagogue Cleon is hyperbolically portrayed (as a pederastic lover of the Athenian people) and how his language and actions make him out - as a friend of theirs as he likely portrayed himself.
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