Deploy Empathy

<p><span style=color: rgba(15 17 17 1); background-color: rgba(255 255 255 1)>With over 5000 copies sold worldwide </span><em style=color: rgba(15 17 17 1); background-color: rgba(255 255 255 1)>Deploy Empathy</em><span style=color: rgba(15 17 17 1); background-color: rgba(255 255 255 1)> has become a go-to guide for anyone interested in learning how to interview customers. This updated and expanded edition includes guidance on using AI in customer research a customer interview workshop guide additional analysis methods with worked examples and more.</span></p><p></p><p><span style=color: rgba(15 17 17 1); background-color: rgba(255 255 255 1)></span><em style=color: rgba(15 17 17 1); background-color: rgba(255 255 255 1)>Deploy Empathy</em><span style=color: rgba(15 17 17 1); background-color: rgba(255 255 255 1)> is a playbook for making empathy part of your daily work and in turn building a business that customers love. - </span><strong style=color: rgba(15 17 17 1); background-color: rgba(255 255 255 1)>Jim Kalbach</strong><span style=color: rgba(15 17 17 1); background-color: rgba(255 255 255 1)> author of </span><em style=color: rgba(15 17 17 1); background-color: rgba(255 255 255 1)>The Jobs to Be Done Playbook</em></p><p></p><p><strong style=color: rgba(15 17 17 1); background-color: rgba(255 255 255 1)>Master customer interviewing (no people skills required!)</strong></p><p></p><p><span style=color: rgba(15 17 17 1); background-color: rgba(255 255 255 1)>Readers call this the most practical overview of customer research they've ever read because it gives you everything you need to start today:</span></p><ul><li><span style=color: rgba(15 17 17 1); background-color: rgba(255 255 255 1)>Ready-to-use interview scripts for discovery retention and cancellation conversations</span></li><li><span style=color: rgba(15 17 17 1); background-color: rgba(255 255 255 1)>The beloved How to Talk So People Will Talk section with specific phrases that help people open up (and shows you how to practice these skills safely with friends and family first)</span></li><li><span style=color: rgba(15 17 17 1); background-color: rgba(255 255 255 1)>Clear frameworks for making sense of what you learn</span></li><li><span style=color: rgba(15 17 17 1); background-color: rgba(255 255 255 1)>A real interview so you know what success looks like</span></li></ul>