Design

<b><i>Design: A Business Case</i> challenges you to stimulate innovation in your own organization as an ongoing and integral dialogue between complementary skills-to bridge mind and matter image and identity</b>.<p>Design thinking is a framework developed to ensure C-suite endorsement of the pursuit of design excellence in all actions undertaken by the organization. Design management is a rigorous and strategically anchored mechanism to capitalize on the investment in design as intellectual capital. And design - as we've always known it - is the skills methods and creative capabilities needed to embody ideas and direction. Design thinking inspires design management enables design embodies.</p><p> This book aims to build the bridges needed to reconcile the three and to encourage organizational and professional environments in which their combined forces can thrive and reverberate.</p>