DESIGN – Block to Block-Buster

<p>Newspapers are one of the oldest media forms in this country and despite the continually developing array of digital technologies- sometimes because of it worldwide people still rely on newspapers. A newspaper is short-lived; it has a life of just a single day. It was also one of the oldest media to accept advertising. It is the carrier of advertisements which always addresses the consumers and the potential readers.&nbsp;</p><p>The word advertising exudes glamour. On the flip side it has to cater to a target-segment. What if the target segment is from a tier-two city? How would the advertisements in the communication channels of such a city be with a change in demographics? Read on&hellip;</p><p>Usually advertisements are not created to address and have a dialogue with existing and prospective designers professionals and students of communication marketing and advertising. But why not?&nbsp;</p><p>This book is a story illustrating the times when advertising designs used block printing as the technology for printing way back in the early 20th century. It takes the reader through a journey of Design Newspaper Advertising and Printing all which witnessed a transition.&nbsp;</p><p>This book&hellip;.&nbsp;</p><p>&middot; &nbsp; &nbsp; &nbsp; &nbsp; Presents the design of advertisements in a regional newspaper.</p><p>&middot; &nbsp; &nbsp; &nbsp; &nbsp; Renders insights maps the tracks and trends that led to the creation of these advertisements.</p><p>&middot; &nbsp; &nbsp; &nbsp; &nbsp; Mentions the journey of various printing processes in one newspaper.</p><p>&middot; &nbsp; &nbsp; &nbsp; &nbsp; Is an excellent resource for practitioners and students of advertising design marketing communication and anyone who loves to get a peep into design history.</p>