Design-Centered Entrepreneurship

<p>Grounded in extensive research and field testing <em>Design-Centered Entrepreneurship</em> presents a concise problem-solving approach to developing a unique business concept. Step-by-step guidelines provide insight into exploring market problem spaces uncovering overlooked opportunities reframing customer problems creating business solutions and sustaining success and an entrepreneurial culture. </p><p>Drawing on methodologies from the world of design the book helps students of entrepreneurship fill in the missing piece that transforms opportunity recognition into a viable business concept. Plenty of useful diagrams help to organize key concepts making them easily accessible to readers. </p><p>This second edition has been updated to include social entrepreneurship more international examples and enhanced support materials. The digital supplements include a virtual creative problem-solving profile slides and an instructor manual. </p><p><em>Design-Centered Entrepreneurship</em> is the ideal text for entrepreneurship and new venture creation courses with a focus on design thinking.</p>