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About The Book
Description
Author
About the Book: Businesses today are generally envious of innovation. They want to invent a game-changing technology like Apples iPhone or a completely new category like Meta (formerly known as Facebook). As many businesses as possible make a genuine effort to be innovative; they invest in R&D hire creative designers and work with consultants. Nonetheless the results are insufficient. To break down divisions within a corporation and deliver a fantastic customer experience all disciplines must speak the same language but how is this accomplished in practice? This book examines and describes design thinking which is central to every designers creative process. The framework for Design is comprised of a number of in-depth case studies of talented and accomplished designers at work. About the Author: Dr. DM Arvind Mallik is a global visionary who introduced Indias first virtual reality in academics and won the Limca Book of Records 2019 award. He also has 13 years of teaching and industry experience eduventorand TEDx speaker. He also holds 6 world records 16 national awards and 5 global awards for the timely introduction of edtech innovation. He has 5 published patents to his credit and was named Best Marketing Professor by CMO Asia 2018 was recognized as one of the Top 50 Fabulous Innovative Leaders at the World Innovation Congress & Awards in 2020 and has written a book titled Design Thinking for Educators: Unleashing imaginnovation ideas while being student-centric published in 2019.