Design Manufacture and Sell Your Bag Collection

<p><b>Turn your passion and inspiration into a must-have bag collection and launch your own successful brand.</b> <p/>Handbag design is more than just a creative pursuit-it's also a business. This book is a practical guide to developing your design skills alongside the vital business know-how you'll need to avoid costly mistakes. Ann Saunders leads you through the whole process from initial concepts through to sampling manufacturing marketing and retail. You'll learn how to navigate the challenges of sourcing materials finding a manufacturer creating a bespoke brand developing a sales strategy and growing your business. <p/>Throughout the book Ann's former students who have established their own successful brands share their real-world insights into the challenges of becoming a designer/entrepreneur in today's highly competitive accessories market. <p/>With more than 150 images charts and illustrations <i>Design Manufacture and Sell Your Bag Collection</i> includes detailed advice on: <p/>The Creative Process Researching Your Brief Knowing Your Customer Designing Your Bag Critical Paths Materials Hardware Understanding Bag Construction Completing Your Design Planning a Range Sampling Manufacturing Branding Marketing Business Planning Sustaining Your Business and Sustainability</p>