Design Thinking for Visual Communication

<p>How do you start a design project? How can you generate ideas and concepts in response to a design brief? How do other designers do it? This book will answer all these questions and more. <p/>Now in its second edition the highly popular<i> Design Thinking for Visual Communication </i>identifies methods and thought processes used by designers in order to start the process that eventually leads to a finished piece of work. Step-by-step guidance for each part of the process is highlighted by real-life case studies enabling the student to see teaching in practice. This focus on ideas and methods eschews an abstract academic approach in favour of a useable approach to design as a problem-solving activity. <p/>The new edition now includes contributions from a broader international range of design practices and adds depth to existing case studies by looking in greater detail at some of the processes used.</p>