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About The Book
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Consulting is an Art not a Science – Design on the other hand is beyond Art; it’s about pragmatic compromise not perfection. Design Thinking in literal terms means thinking as a designer would. Design Thinking as a method is empirical in the sense that it is both experimental and experiential. However like all methods it’s not what it is but what you do with it that counts! Design Thinking is an approach to innovation that is powerful effective and broadly accessible which can be integrated in