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About The Book
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Creative problem-solving is at the heart of innovation and some of the world's most innovative companies are very systematic in following this approach. Most people would assume that creativity and discipline can't coexist and that only when resources are replete and the talent best-in-class can one be creative. But nothing could be further from the truth. In fact creativity thrives amid constraints and calls for great discipline.. Pioneered by IDEO and Stanford d.school design thinking is one s