Social Media Campaigning in Europe

<p>Studies of election campaigns have shown an increased employment of websites weblog tools email and social media by political campaigners as well as the use of similar platforms by citizens to find information communicate about elections or engage more generally in political issues. This comprehensive volume explores the ways in which social media is used on the one hand as a campaigning tool and on the other by local citizens. It aims to develop a more holistic and Eurocentric research agenda by capturing both supply and demand practices at the European level. The authors employ both single and multination case studies furthering debates on <i>how </i>political actors and voters embrace the new information and communication environment in what ways and for what purposes. The book offers new perspectives on social media campaigning within European democracies thereby contributing to a more global and comprehensive understanding of how campaigning is affected and might be enhanced by developing an interactive digital strategy.</p><p></p><p>This book will be of great interest to students of both politics and media studies. It was originally published as a special issue of the <i>Journal of Information Technology & Politics.</i></p>