Designing Service Processes to Unlock Value Third Edition

<b><i>Designing Service Processes to Unlock Value</i> explores how service processes can be designed to leverage the expanding range of opportunities for service providers and customers to co-create value.</b><p>The service process design landscape is changing with many of the previous limitations disappearing on how and by whom services are delivered. Opportunities for new service design configurations are being supported to a large extent by technology-enabled innovations; many tasks previously performed by the service provider may now be performed by either the customer or the service provider. As a result customers are playing a more active role in the service process not only through self-service but also by providing information to the service provider to create a more personalized service experience.</p><p><i>Designing Service Processes to Unlock Value</i> explores how service processes can be designed to leverage the expanding range of opportunities for service providers and customers to co-create value. Readers will learn about frameworks for value co-creation and models for designing all types of service processes as well as the unique challenges of designing knowledge-intensive services. And with the growing number of alternatives for designing service processes and determining who performs the various service tasks service performance outcomes are increasingly dependent on the knowledge skills and abilities-that is capabilities-of both service providers and customers. Thus the book concludes with approaches to unlock these capabilities-and further boost value co-creation.</p>