Destination Involvement and Travelers' Revisit Intentions

Repeat travel demonstrates great potentials in termsof its size and economic contribution. However therepeat travel market has been understudied.Theoretically this study was built upon the theoriesof consumer decision processes and thepurchase-consumption feedback loop model. It wasfound that travelers' decision processes do not ceaseonce the trip in a destination is completed insteadtheir experiences with the destination will have animpact on their decisions on future visitation andthe post-evaluation of the destination mediatesbetween their present visit experiences and theirrevisits intentions. The structure of destinationinvolvement was applied to explain the complicatedprocess of travel experience as a relationshipbetween a traveler and a destination. The causalrelationship of destination involvement and repeatvisit intentions was assessed via the mediation ofsatisfaction in the context of long-haul pleasuretravel. The results of this study should be ofinterest to researchers engaging in involvementstudies and investigation of travelers' decisionprocesses and to practitioners who want to know moreabout the repeat travel market.