Destination Marketing Organisations

<p>Travellers are now spoilt by choice of available holiday destinations. In today's crowded tourism market place, destination competitiveness demands an effective marketing organisation. Two themes underpin <em>Destination Marketing Organisations</em>. The first is the challenges associated with promoting multi-attributed destinations in dynamic and heterogeneous markets, and the second is the divide between tourism 'practitioners' and academics. Written by a former 'practitioner', <em>Destination Marketing Organisations</em> bridges industry and theory by synthesising a wealth of academic literature of practical value to DMOs. </p><p>Key learning outcomes are to enhance understanding of the fundamental issues relating to:<br><br><br>The rationale for the establishment of DMOs<br><br>The structure, roles, goals and functions of DMOs<br><br>The key opportunities, challenges and constraints facing DMOs<br><br>The complexities of marketing destinations as tourism brands</p><p><strong>The Author</strong><br><br>Dr Steven Pike (PhD) spent 17 years in the tourism industry, working in destination marketing organisations, before joining academia. He is currently a Visiting Scholar with the School of Advertising, Marketing and Public Relations at Queensland University of Technology, and Senior Lecturer in the School of Marketing and Tourism at Central Queensland University.</p> Chapter 1 Introduction to Destination Marketing Organisations; Chapter 2 The Rationale for Destination Marketing Organisations; Chapter 3 DMO Roles and Structure; Chapter 4 Destination Branding; Chapter 5 Destination Image; Chapter 6 Destination Positioning; Chapter 7 Destination Marketing; Chapter 8 DMOs, Disasters and Crises; Chapter 9 Performance Measures;