Destination Marketing Organisations

<p>Travellers are now spoilt by choice of available holiday destinations. In today's crowded tourism market place destination competitiveness demands an effective marketing organisation. Two themes underpin <em>Destination Marketing Organisations</em>. The first is the challenges associated with promoting multi-attributed destinations in dynamic and heterogeneous markets and the second is the divide between tourism 'practitioners' and academics. Written by a former 'practitioner' <em>Destination Marketing Organisations</em> bridges industry and theory by synthesising a wealth of academic literature of practical value to DMOs. </p><p>Key learning outcomes are to enhance understanding of the fundamental issues relating to:<br><br><br>The rationale for the establishment of DMOs<br><br>The structure roles goals and functions of DMOs<br><br>The key opportunities challenges and constraints facing DMOs<br><br>The complexities of marketing destinations as tourism brands</p><p><strong>The Author</strong><br><br>Dr Steven Pike (PhD) spent 17 years in the tourism industry working in destination marketing organisations before joining academia. He is currently a Visiting Scholar with the School of Advertising Marketing and Public Relations at Queensland University of Technology and Senior Lecturer in the School of Marketing and Tourism at Central Queensland University.</p>