DETERMINANTS OF CONSUMER BUYING BEHAVIOUR

By concentrating on Ambo University Woliso Campus students in woliso and using the key influencing elements from earlier research and other literature the current study was able to identify the factors that influence consumers' purchasing behavior for clothing. Descriptive bivariate correlation and multiple linear regression analysis were all used in the study. The survey found that with a grand mean score of 4.15 the majority of respondents tended to agree that the factors influencing consumer purchasing behavior of clothes under examination. From five elements psychological have a mean score of 4.43 with social and economic influences coming in second and third respectively. The cultural component which had the lowest mean score of 3.39 compared to other aspects had the least impact on consumers' purchasing decisions. The analysis of the study shows that the levels of buy have a grand mean of 4.15 of customers in agree and strongly agree.