Determinants of Entrepreneurial Motivation among Pakistani Students

The advancement of an entrepreneurial culture is recognized as an important tool for social and economic growth employment and innovation in the society and it is generally accepted as key phase of economic dynamism. This research investigates the impact of entrepreneurial attitude subjective norms and entrepreneurship competencies on entrepreneurial motivation among university students of Punjab and determines whether entrepreneurship education has a moderating effect on improving the impact of entrepreneurial attitude subjective norms and entrepreneurship competences.