This book examines the financial and strategic performance of firms in India. A subjective model has been developed to measure the performance of firms. The success of firms mainly depends on the extent to which the firms are managed efficiently. The performance of firms is influenced by market value performance customer satisfaction and environmental performance. The study of firm performance would be helpful for the firms and governments to frame policies and strategies for better performance. Besides it is also helpful to service providers/Government to decide the best way to provide market value to all the stakeholders. It is beneficial for the firms to enhance the quality of corporate strategy to protect the interests of all the stakeholders including customers policy makers apex regulating bodies and the standard of living as a whole. Besides it increases the responsiveness of the firm to the needs of the society.
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