Determinants of Honey Marketing in Domestic Market Channel

This study was aimed at analyzing the determinants affecting the market channel choices of honey producers in Bahir Dar Zuria district of West Gojjam administration zone. The study largely uses primary data that were collected from 125 randomly selected beekeepers in the district through a structured questionnaire. Both descriptive statistics and econometric models were used to analyze the determinants of honey marketing channel choice. In the descriptive statistics analysis a total of 13 independent variables were employed and 8 of the variables shown significant association to market channel choice of honey market. The descriptive statistics result indicated that 69.6% of sample households choose collector market channel 9.6 % sample households choose a cooperative market channel and 20.8% sample households choose consumer market channel to sell their honey yield.