Developer Marketing Does Not Exist
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About The Book

<p><strong style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)>Learn to authentically engage with developers to attract more of them to your product.</strong></p><p><br></p><p><span style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)>Typical marketing tactics will fall flat on an audience of developers that sniff out anything promotional. Most developers are too skeptical to fill out lead forms or provide you with their real email address which leaves you staring at your analytics with questions the data can't possibly answer.</span></p><p><br></p><p><span style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)>To reach a technical audience you must acknowledge that developer marketing does not exist. Then once you put away your marketing toolbox you can begin to authentically engage with developers a first step towards cultivating future customers.</span></p><p><br></p><p><span style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)>Adam DuVander has worked with dozens of developer-focused companies to help them attract millions of the right developers to their products.</span></p><p><br></p><p><em style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)>Developer Marketing Does Not Exist</em><span style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)> will help you uncover what will actually resonate with your technical audience so you can start to reach more developers.</span></p>
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