English
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About The Book
Description
Author(s)
This book presents the most relevant upgraded theoretical frameworks and empirical research about the marketing of luxury goods offering contributions focused on contemporary issues affecting luxury industries such as digital transformation sustainable development changes in luxury consumers'' behavior integration between physical and online channels and the development of social media marketing strategies--
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Sustainably Printed
Details
ISBN 13
9781799868576
Publication Date
-15-03-2021
Pages
-380
Weight
-893 grams
Dimensions
-216x280x19.93 mm
