Development of Kosova's brand Quality of Kosova

The aim of this book was to correlate the importance of food safety and quality standards in export promotion and the needed elements in establishing the brand “Quality of Kosova”. Specific attention was given to the food producing companies and their relationship between standard implementation and export promotion. The study focuses on EU trade requirements as well as the regional example of Croatia that has established its “Quality of Croatia” brand. It is hypothesized that quality and export promotion will have a positive relationship influence consequently they will be the key elements in deciding on whether the establishment of a trademark brand “Quality of Kosovo” is valid or not. Through the means of suggestions it was derived that quality standards have a crucial impact on export promotion.