DICTIONARY OF TERMS IN MARKETING

This dictionary has been compiled and prepared after consulting various dictionaries available in the market. We have tried our best to present before you the updated forms of words being used in day to day life. The modern approach to information technology has been taken into account in the presentation of different types of words frequently used in modern perspective. The aim of this dictionary is designed for professional marketing analysts and managers. The present dictionary defines and describes many marketing terms and concepts that these reference works do not attempt to cover but it does not list or define at length many of the basic terms and concepts a marketing analyst learns from daily experience in marketing. The principal criterion for inclusion in this dictionary is that a word or phrase be something that a working marketing professional might want to look up. The Dictionary of marketing has been prepared with meticulous care aiming at providing a fully updated authoritative and up-to-date and modern marketing term coverage of words and concepts both conventional and latest with their comprehensive explanation. In this dictionary all entries are arranged by letter by the letter alphabetical order and every effort has been made to give the exact meaning as well as related relevant information in a jargon free easy language and accessible simple style. This dictionary provides a basic vocabulary of marketing terms used in the information and records management industries. It is ideal for all students of marketing ecommerce and business management and related subjects.